“How you can make it on African Soil: An Abibitumi Kasa Case Study.” Dr. O?ba?de?le? Kambon. Africana Conference 2015. University of Cape Coast. 10 October, 2015.

1 Hour 9 Minutes 50 Seconds

In the 2015 video “How You Can Make It on African Soil: A Abibitumi Kasa Case Study,” several key strategies of entrepreneurship were highlighted, specifically focusing on the early stages of Abibitumi?s development:

Language Instruction: The primary entrepreneurial activity discussed was the focus on teaching African languages. Abibitumi Kasa initially focused on developing and offering African language classes, such as Twi, Yoruba, and Kiswahili. These classes were aimed at helping repatriates and Pan-Afrikan people better integrate into the continent by mastering local languages.

Cultural Education: Another example of entrepreneurship was the provision of cultural education. Abibitumi Kasa offered courses not only on language but also on African history, philosophy, and cultural practices. This created an educational niche that empowered the global African diaspora with knowledge necessary for their repatriation journey and reconnection with their heritage.

Community Engagement: Abibitumi Kasa also focused on building a community through language learning and cultural programs. These programs served as a platform to connect like-minded individuals, providing networking opportunities that could lead to collaborations in business and social endeavors. This community-oriented approach was key to the sustainable model of the Abibitumi platform.